LUSH

Are all men as generic as plain, blue body wash?


Do they all want to smell like “Sport,” or “Pine?” And their poor, poor pores! Here, LUSH celebrates the unique qualities of all men—in gender identity, sexuality, and skin-type. LUSH’s handmade products are as colorful as you are.


Print Campaign


2017
with CW/AD partner Julianna Boniello


LUSH FINAL 1

LUSH FINAL 2

LUSH FINAL 3