TOMS & The UN

Some kids in Africa do, in fact, have shoes—but how can they tell us if we don’t speak the same language?


It’s hard to explain something if you don’t speak the same language. TOMS and The UN partnered for the 2017 Young Ones Social Brief, asking students to create a peace initiative based on the TOMS model. Our response was simple: One for One Hello’s. Because how can we get to know each other if we can’t start a conversation?


OOH Print, Experiential, & Web Campaign


2017
with CW/AD partner Julianna Boniello


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The campaign includes an out of home language learning kiosk. At the end of the lesson, users are prompted to video chat with a native speaker of the language they just learned, fostering immediate interaction.


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Users can purchase customized apparel, showing off their native tongue and what language they’re learning, in hopes of making these “language ambassadors” more approachable.


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The TOMS/UN website allows users to create their own “misconception” poster in the style of our ads, and set it as their Facebook profile photo.